Bozeman, Montana-based SITKA Gear collaborated with wildlife researchers from the University of Georgia Deer Research Lab to develop a cutting-edge camo pattern for greener seasons. OPTIFADE Cover was designed to excel in densely vegetated, leafy environments and is based on extensive scientific research to conceal hunters from the wariest deer and turkeys.
“Our goal at SITKA has always been to push the limits of what’s possible in hunting gear, and with OPTIFADE Cover, we have taken concealment to the next level,” said Todd Barker, Marketing Director at SITKA Gear. “Cover is not just about blending in, it’s about helping the hunter become undetectable in the eyes of the game.”
SITKA Gear addressed a gap in the greener season concealment marketplace by developing a pattern deeply rooted in science. Turkey and deer can detect movement four hundred times faster than humans, and they also possess 300 degrees of peripheral vision. By disrupting the hunter’s outline via micro- and macro-breakup elements, hunters can go afield confidently.
Visit www.sitkagear.com for more information and to see the specific gear offered in the new OPTIFADE Cover pattern.
